January Release 2007: And The Elephants Come Texting In
FOR IMMEDIATE RELEASE
January 4, 2007
MEDIA CONTACT: Kathie Legg,
kathielegg@mobilemonday.net;
Julie Barko Germany,
juliegermany@mobilemonday.net;
AND THE ELEPHANTS COME TEXTING IN:
MOMO DC LOOKS AT THE REPUBLICAN PARTY'S USE OF SMS IN 2006
January 15, 2007
EVENT: Mobile Monday DC (http://www.mobilemonday-dc.com/), the local chapter of a global movement of technology professionals, announces its January event, "And the Elephants Come Texting In: MoMoDC Looks at the Republican Party's Use of SMS in 2006," a look at how the Republican Party used SMS during the last campaign cycle.
This event is sponsored by Connell Donatelli Inc. and Anthony Garrett & Associates
WHEN: Monday, January 15, 6:30 p.m. to 8:30 p.m.
WHERE: Science Club DC
1136 19th Street NW Washington DC 20036
Farragut West Metro (Orange and Blue Lines), and Farragut North Metro or Dupont Circle Metro (Red Line)
COST: The event is free to the public. Members of the media are welcome to attend the event.
SPEAKERS: Mike Connell, Connell Donatelli Inc.
Patrick Ruffini, Republican National Committee
BACKGROUND:
In autumn 2006, the Republican National Committee launched a text messaging campaign designed to drive its core supporters to the RNC Website to gather information, make a donations, and take action. How successful was the RNC¹s foray into mobile politics? What lessons did they learn from the field? How is text messaging being absorbed into politics?
The speakers for this event, Mike Connell of New Media and Patrick Ruffini of the RNC, will discuss lessons learned from the RNC's 2006 text messaging campaign.
About MobileMonday:
MobileMonday is a community of mobile professionals founded in 2000. The open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.
Mobile Monday DC exposes Beltway-area professionals to new innovations in mobile technology, and it gives opportunities for political, government, technology, corporate, and non-profit professionals to meet each other and share ideas. While Mobile Monday DC is not exclusively devoted to politics, many events will introduce new ideas and tools that can be adapted by political professionals in Washington, DC, including those in the public policy, advocacy, non-profit, lobbying, and campaign communities.
About Connell Donatelli Inc:
Connell Donatelli is a full service, online media and communication agency. That works with Republican and conservative firms around the nation and focus on three areas: Internet advertising, email communication, and advice and strategy. Connell Donatelli pioneered the use of email in a political context, and we continue to work with clients on email. Visit CDI at http://www.connelldonatelli.com/.
Patrick Ruffini:
Ruffini was Webmaster for the Bush-Cheney '04 presidential campaign, where he was responsible for day-to-day Web site operations, designing creatives to crisply communicate the President's message and developing special features surrounding major events like the Conventions and Presidential debates. Ruffini also designed and served as chief writer for the campaign's official blog and managed the campaign's outreach to the blog community.
Prior to arriving at the campaign, Ruffini maintained a political blog which launched in July 2001, back when such sites were still known as "me-zines." His commentary has appeared on Web sites ranging from National Review Online to FoxNews.com.
Ruffini graduated magna cum laude from the University of Pennsylvania in 2000 with a B.A. in Diplomatic History and Political Science.
Mike Connell:
Mike Connell is president of New Media Communications and a partner in the online advertising firm Connell Donatelli Inc. Mike is recognized internationally as a pioneer in the field of online politics. His clients include the Republican National Committee, the Bush-Cheney campaigns of 2000 and 2004, the National Rifle Association, USAID, the Republican Governors Association and the National Federation of Independent Businesses. Connell advises international leaders and provides online strategy to help emerging democracies around the globe.
For more information on the global Mobile Monday movement, visit www.mobilemonday.net.
For more information about the local Mobile Monday DC chapter, visit http://www.mobilemonday-dc.com/.
-MMDC-
